What consumers look for in coffee packaging 2024

The coffee packaging market will exceed $1.05 billion in 2023; entering 2024, it's expected to reach $1.1 billion, continuing to show strong growth momentum.About 40% of people in the world drink coffee every day, so requirements for coffee packaging are also evolving.

1. Consumers' first impression

Design that leaves a lasting impression on potential customers is the first step to building a successful coffee brand.

Many brands do not fail to design the right coffee packaging, but use less than ideal packaging, which leads to the inability to keep fresh. Not only conveys information, but also influences purchasing decisions.

Packaging should not only look beautiful, but also be functional and even add value to customers; such as easy-to-open tear notches,

Resealable zipper closures, the ability to stand independently on the shelf, including bright colors, unique illustrations and innovative designs, directly conveying brand stories and values.

It is worth noting that simple and modern styles are still popular in 2024. Therefore, while visually attractive, it is also necessary to ensure that the packaging clearly conveys the information;

Nowadays, people are paying more and more attention to the origin, production process and flavor characteristics of coffee, and transparent information on the packaging is particularly important;

Including information such as the origin of beans, roasting date, flavor description and brewing suggestions, consumers can also easily obtain detailed information about the product, track the supply chain, and receive personalized marketing content by adding QR codes or NFC tags to the packaging. These can help customers make choices while enhancing their trust in the brand.

In addition, with the increase in environmental awareness, it is not only important that the source of the product itself meets ethical and sustainable standards, but consumers also expect the packaging itself to be environmentally friendly, recyclable, compostable and biodegradable coffee packaging solutions, which are made of natural materials such as kraft paper, rice paper and LDPE, and are equipped with environmentally friendly PLA lining.

2. Influence of materials and types of coffee packaging

As a sensitive product, the freshness and aroma of coffee are easily affected by external factors, so choosing the right packaging material is particularly important. Different coffee products have specific requirements for packaging materials due to their different characteristics and consumption methods.

Coffee capsules are usually made of aluminum or plastic materials. Aluminum materials have excellent barrier properties and can effectively prevent the entry of oxygen and moisture, thereby maintaining the aroma and freshness of coffee. In addition, the hardness of aluminum also provides certain protection against physical damage during transportation and storage. Plastic, on the other hand, is usually used to make lightweight packaging, which is convenient for consumers to carry and use in daily life.

Traditional coffee powder may choose flexible aluminum foil bags. The selection of this material is based on its superior performance in lightness and sealing. Because aluminum foil materials can effectively block light, moisture and air, it can greatly extend the shelf life of coffee powder. The flexible performance makes aluminum foil bags easy to fold and store, which is in line with modern consumption concepts.

The choice of materials not only affects the freshness of the product, but also directly affects the consumer's experience.

3. Choose the right packaging according to the type of coffee

For different types of coffee products, such as coffee powder and coffee beans, high-quality packaging is required to improve the shelf life of the product and maintain its best flavor.

For coffee beans, the key to freshness preservation is to prevent oxidation. When packaging, it is not only necessary to seal, but also often with exhaust valve design to deal with the gas released during storage.

Coffee powder is also at risk of oxidation and deliquescence. It is packaged with materials with high barrier properties to protect it from the external environment.

4. Coffee packaging machine

Drip coffee: Drip coffee machine is designed for bagged drip coffee, easy to operate, and suitable for small batch production.

Coffee capsule: With the growth of the capsule coffee market, the performance of capsule machines in terms of accuracy and efficiency is more critical.

Coffee powder bag and packaging type: four-side seal, three-side seal, small vertical cartoning production line and large vertical machine can meet different packaging needs and ensure the freshness of coffee. Brand personality and packaging design

Introduction of coffee packaging machine

1. Drip coffee machine

Drip coffee machine is designed for bagged drip coffee, easy to operate, and very suitable for small batch customized production. Its flexible design and versatility enable it to adapt to drip bags of different sizes and shapes. The high efficiency and simple operation of the machine can quickly respond to changes in market demand, and is particularly suitable for small coffee manufacturers who need flexible production.

2. Coffee capsule machine

With the rapid growth of the capsule coffee market, the accuracy and efficiency of coffee capsule machines have become particularly important. These machines focus on high-precision filling and sealing to ensure the quality of each capsule. Automation enables capsule machines to significantly reduce production costs while operating at high speeds and maintaining accurate packaging. This is essential for large-scale production and improving market competitiveness.

3. Coffee powder bag packaging machine

Usually four-side sealing, three-side sealing, small vertical cartoning lines and large vertical machines. These packaging machines can meet different packaging needs, are highly flexible, and are suitable for different market needs. The machine can easily switch packaging specifications and ensure the standardization of each bag of coffee powder through a precise metering system to maintain freshness and quality.

4. Coffee powder and coffee bean filling machine

The filling machine for coffee powder and coffee beans is designed for coffee products of different particle sizes, with high precision to ensure the accuracy of each filling. This machine is structurally sturdy and durable, suitable for long-term high-load working environments. They usually integrate automatic weighing and exhaust systems to keep the coffee fresh and fragrant.

5. Bottle filler and labeler capper

For liquid coffee products or pre-mixed coffee drinks, bottle fillers, labelers and cappers are key. Among them, the filler ensures that the liquid coffee is bottled without contamination based on the precise volume. The labeler ensures that each bottle has brand or product information and is ready for market sales. The capper increases the speed of the production line and ensures that each bottle is well sealed to prevent leakage or contamination.